Death By Website
How To Use Your Website In Today's Market
In the past, a website was a place to put your business information so people could learn a little bit more about your products or services.

Now In today's market...the idea of building it (your website) and they will come has come to pass. A website is still a direct reflection of your business, but now there needs to be a process to take people from one stage of your sale cycle to another.
A dentist is going to have a different introductory offer, maybe a free cleaning compared to a T-shirt company operated out of one's garage, but the principle is the same. See more: What's Your Bait

With different offers, promotions, and special events you want the freedom and flexibility to design your web pages with ease. Individual website builders have advantages and disadvantages, and the one I found to give the most freedom and
flexibility to make your web page on the fly is Click Funnels.
So how to you take someone from interest to action? The key is to offer a product or service that would attract your target customer to take action.

So think about your offer. What are you willing to give as a loss leader to acquire a new customer/client/patient? Consider your options related to your niche. 
Admittedly, I did not want to pay a monthly fee for a website builder so throughout the years I tried mixing and matching different web builders, themes, and hosting options that ended in wasted time, energy, and extreme frustration.

One time I was trying to changes a heading in a premium WordPress theme that didn't look quite right. So I kept redoing the heading size, font, and colors but I would have to save to view the changes to see how I liked or didn't like their final product. I made one heading that looked fine in the editor but then misaligned the whole sentence which resulted in me wishing I never touched the changes in the first place.
Don't get me wrong; I love the ease to make blog articles that are SEO optimized and can be syndicated across the web but what happens if you're not looking to blog...what if you want to create different opt-in pages, order forms, launch pages, membership sites, or webinars. If you are serious about creating a process, the answer I've been the happiest is Click Funnels.

One of the best parts about their services allows you to try it for free. You can test the product before you buy it for two weeks for free. If you ever used any other builder, you will soon see why it is best hands down website builder that can change with your business.
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