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Traditional Vs Innovative Advertising
Using Technology To Improve Advertising Results
When it comes to advertising methods and approaches, they have changed throughout the years. What used to be the norm it's still being used but let's face it newspaper advertising today is not nearly as effective as using online technologies.
a question how much information is too much information that is shared and collected on those platforms. 

Well, the debate may go on what is too much collection of information, the reality exists that consumer data is available for businesses both small and large. They allow you to target your idea avatar or customer. (See the previous post on creating your avatar...)
Major online platforms forms like Google, Facebook, Bing, Yahoo or any other major search engine which collects information on their individual end user gives business owners the ability to capitalize on that information.

In a recent article, Facebook's accused of being able to tell the mood of their users which raises 
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So how do you narrow down and reach your target audience on the various platforms? First, you want to decide if your business is local and limited by a certain geographical region. So if you service local customers within a certain mile radius, then you want to limit your consumer base to your advertising area.  

Second, you can separate your audience by certain demographics like age, sex, gender, education, and some even let you choose economic income and political affiliation. Use caution when narrowing down your niche because over optimization can lead to little to no results as the information collected gives a snapshot of the individual but not an entirely accurate picture.
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Finally, you want to calculate how much you want to spend for your advertising campaign (see "What's Your Bait"). I suggest starting off slow and let the platform's algorithm start to optimize for your campaign especially if you're using one of the major advertising online sites like Facebook, Twitter, or YouTube.
Now if you start getting into specific traffic on particular websites, you know exactly where you're advertising (see add banner advertising)
Get Your Funnel Graffiti
The optimization levels aren't as necessary unless you want to limit who sees those particular banner ads. What's going determine your ad's effectiveness is where you place the ad, above or below the fold (see above or below the fold), and the visual impact your actual banner ad has (see "Ad Banner Advertising").

Now that you have your ad set up, you've included who you're going after, and where to find them. Now, how much are you willing to spend to reach your audience?
Your spend should include the ability test ad results because as smart as we think are, we truly do not know what wording, images or landing pages will connect with an audience. Why things you don't want to do is manipulate your testing on a continual basis because it does not allow your advertising campaign to settle into an area that utilizes that particular platforms own algorithm to get you the best results.
A word of caution, as you build your advertising campaigns on particular ad platforms especially those of social media and search engines, you always be dependent on following their ad rules and regulations. Any activity that the individual platform deems as unwanted advertising, you could be banned from that particular platform. 
The optimization levels aren't as necessary unless you want to limit who sees those particular banner ads. What's going determine your ad's effectiveness is where you place the ad, above or below the fold (see above or below the fold), and the visual impact your actual banner ad has.

Now that you have your ad set up, you've included who you're going after, and where to find them. Now, how much are you willing to spend to reach your audience?

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