So how do you narrow down and reach your target audience on the various platforms? First, you want to decide if your business is local and limited by a certain geographical region. So if you service local customers within a certain mile radius, then you want to limit your consumer base to your advertising area.
Second, you can separate your audience by certain demographics like age, sex, gender, education, and some even let you choose economic income and political affiliation. Use caution when narrowing down your niche because over optimization can lead to little to no results as the information collected gives a snapshot of the individual but not an entirely accurate picture.