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What's Your Sales Process?

What's Your Sales Process?

How To Ascend People Up Your Value Ladder

How To Ascend People Up Your Value Ladder

Surprisingly, a lot of small businesses do not have a sales process to bring clients, customers or patients along a sale's cycle. One time I was speaking to a small group of Dentist and they were shocked at the idea to introduce new services to their clients as they were seeing them. 

Surprisingly, a lot of small businesses do not have a sales process to bring clients, customers or patients along a sale's cycle. One time I was speaking to a small group of Dentist and they were shocked at the idea to introduce new services to their clients as they were seeing them. 

 How hard would it be to ask someone, I noticed you had some stains, you drink coffee, right? Well, if you'd like to remove some of the stains we have a new and effective teeth whitening kit that you might be interested in, and it cost $350.

 How hard would it be to ask someone, I noticed you had some stains, you drink coffee, right? Well, if you'd like to remove some of the stains we have a new and effective teeth whitening kit that you might be interested in, and it cost $350.

Unethical? No way....if I like and trust my dentist, I'm going to listen to their suggestions and allow them to solve my 

Unethical? No way....if I like and trust my dentist, I'm going to listen to their suggestions and allow them to solve my 

At first, I thought they did not like the idea of offering whitening services as an "upsell" but I soon realized these Dentists never thought of the idea of actually providing someone a service that the client did not initially request or immediately need. 

At first, I thought they did not like the idea of offering whitening services as an "upsell" but I soon realized these Dentists never thought of the idea of actually providing someone a service that the client did not initially request or immediately need. 

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 stained teeth issue. In the internet marketing world, we refer that as an upsell, but the reality is the dentist is providing a service for their clients while taking them up their value ladder. 

 stained teeth issue. In the internet marketing world, we refer that as an upsell, but the reality is the dentist is providing a service for their clients while taking them up their value ladder. 

So have you thought about your sale's process? What steps do you walk your customer through to ascend them up for your higher priced services? Remember, these tips offer a solution that will benefit the consumer with real value. Creating fake value for someone who does not need it is unethical and down right wrong. 

So have you thought about your sale's process? What steps do you walk your customer through to ascend them up for your higher priced services? Remember, these tips offer a solution that will benefit the consumer with real value. Creating fake value for someone who does not need it is unethical and down right wrong. 

Take a step back and think about your products or services, and see how you can create different offers, packages or services to enhance the ability first to give value, and second to help your bottom line. Take for example a struggling Dentist sees that someone would benefit from a new night guard or retainer. You could take a $150 teeth cleaning up to $500 if they agreed to pay the additional $350 for the retainer. 

Take a step back and think about your products or services, and see how you can create different offers, packages or services to enhance the ability first to give value, and second to help your bottom line. Take for example a struggling Dentist sees that someone would benefit from a new night guard or retainer. You could take a $150 teeth cleaning up to $500 if they agreed to pay the additional $350 for the retainer. 

Here's another example. I was getting some touch-up body work done on my car. The professional looked at the car and could see the same damage. Instead of offering to buff out any scratches for more money, I had to ask him for additional services. If you're the professional, I shouldn't have to wait for additional services. Offer your expert opinion to help them out which may include an upsell for your business. 

Here's another example. I was getting some touch-up body work done on my car. The professional looked at the car and could see the same damage. Instead of offering to buff out any scratches for more money, I had to ask him for additional services. If you're the professional, I shouldn't have to wait for additional services. Offer your expert opinion to help them out which may include an upsell for your business. 

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Get Your Funnel Graffiti

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Your Reputation Matters

Your Reputation Matters

How To Build Your Reputation

How To Build Your Reputation

Building Your Reputation can feel like a daunting task. Learn How To Always Stay In Touch With Your Customers & Build A Great Reputation.

Building Your Reputation can feel like a daunting task. Learn How To Always Stay In Touch With Your Customers & Build A Great Reputation.

Pitfalls Of Managing Your Rep

Pitfalls Of Managing Your Rep

Many Business Owners Ignore Their Reputation All Together Or They Only Worry About One Review Site When You Don't Know What Site Your Customer...

Many Business Owners Ignore Their Reputation All Together Or They Only Worry About One Review Site When You Don't Know What Site Your Customer...

Leveraging Your Rep For Profits

Leveraging Your Rep For Profits

All Your Hard Work Has Paid Off And You Have A Solid 5 Star Reputation But Now What? Learn How To Leverage Your Rep...

All Your Hard Work Has Paid Off And You Have A Solid 5 Star Reputation But Now What? Learn How To Leverage Your Rep...

Business Mindset & Training

Business Mindset & Training

Establish You & Your Business As An Expert: 

Establish You & Your Business As An Expert: 

Amazon's Best Seller For Free

Amazon's Best Seller For Free

Social Media Help For Small Business

Social Media Help For Small Business

Every Business Has A Sales Cycle

Every Business Has A Sales Cycle

Time To Consider Your Value Ladder

Time To Consider Your Value Ladder

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