Now I know what some of you were probably thinking, this sounds too crazy. The reality is technology is now giving us the ability that used to reserved for large enterprises, now you can target like the big leagues. Small business owners can target then re-target you with various image ads for your services.
You have to remember that usually takes about seven times for the average person to take action before they purchase something, make a phone call, or visit your store before they do anything. So, that means you have to be in their face reminding them. Hey, you need an oil change! You need your teeth cleaned. Remember to wash your car (at my location). This type of technology is available for your products and services from accounting, coaching, or whatever it is you do. Now, the average small business person or entrepreneur can stay active in the minds of their ideal customers.
Now we know what re-targeting is, why do we need it?
How many times have you been driving and you see something that reminds you, oh my gosh I need to get more milk or new shoes or something else. Well, the same principle applies to people who are looking for your services including your existing customer base. Being able to re-target your customers increases your brand visibility. It makes you appear to be a larger, more credible, and trustworthy because you have a system of advertising that is not readily available to the average business person.