1. Have a sales process to bring your customers through...also known as a sales funnel.
2. You need people to see your offer, so you need traffic. Ideally create an irresistible offer so we can send people to that amazing offer.
3. An excellent reputation that people have grown to trust and love.
Anything short of a stellar reputation is like running uphill when it comes to your all your advertising and funnels.
Each business will have different needs to advertise their products and services. So how do you get your business and offers seen by your ideal customers? You target them with where they hang out whether it be on social media, websites, or search engines to present your offer(s).